In this episode, Amber Miller and Jen Krepelka of PMMI Media Group share pre-show marketing strategies to boost booth traffic ahead of PACK EXPO Las Vegas. They offer tips on digital targeting, email campaigns, and post-show follow-up to help exhibitors maximize engagement before, during, and after the event.
Mary Johnson, a veteran marketer at Amcor, discusses how her team leverages PACK EXPO’s Customer Invite Program (CIP) and a multi-channel strategy to drive booth traffic, track engagement, and energize sales teams. She emphasizes the importance of early outreach, fresh booth experiences, and PMMI’s exhibitor tools to connect with your audience.
PMMI’s Director of Custom Research, Rebecca Marquez, joins the pod to discuss how sustainability is transforming packaging machinery—from adaptable equipment to consumer and regulatory pressures. She shares trends, OEM challenges, and tips for PACK EXPO Las Vegas exhibitors to spotlight their sustainable solutions.
In this episode, PACK EXPO Veteran Robby Martin shares practical advice on when and how to start show prep, how exhibitor outreach can make or break a connection, and why personalization beats mass email blasts. This episode is packed with actionable ways to stand out on a crowded show floor.
As part of our Learning Circle series, Amber Miller of PMMI Media Group hosts a special Packaging & Processing Women’s Leadership Network conversation on how women in manufacturing can get the most out of trade shows. The discussion covers preparation, confident networking, and impactful follow-up, offering practical tips to boost ROI and build lasting connections.
