Pack Expo Las Vegas
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Powering Innovation in Cosmetics and Personal Care Product Packaging

My Industry / Cosmetics-Personal Care

Powering Innovation in Cosmetics and Personal Care Product Packaging

In the cosmetics and personal care industry, the package can make the product. That’s why top companies such as Colgate-Palmolive, Estée Lauder and Procter & Gamble regularly send attendees to PACK EXPO Las Vegas, where you’ll find the latest innovations for liquids, creams, gels, sticks, powders and more.

At PACK EXPO Las Vegas:

  • Visit the Containers and Materials Pavilion to see and handle new bottles, jars, lids, films, seals and more.
  • Talk with suppliers about solutions that enhance the customer experience, increase functionality, prevent contamination and increase shelf impact.
  • See the new PACKage Printing Pavilion for digital packaging solutions that make high-end looks, customization and smaller runs more feasible.
  • Consider potential crossover solutions from pharma industry suppliers at co-located Healthcare Packaging EXPO.




Sleek deodorant redesign

One of the world’s most popular deodorants remodeled its female range in a tall, sleek, and shaped aluminum aerosol can.



Package aids razor refresh

Cohesive look and consistent architecture allow package to highlight the product’s functional and emotional benefits.



Recycled packaging comes to cosmetics

A U.K. cosmetics company introduces a recyclable, biodegradable, and reusable hinged clamshell made of recycled coffee cup fiber that lets U.K. customers ‘pick and mix’ their favorite bath oils.



Eco-friendly cosmetic bottles

New PET bottles are 100 percent recyclable and are compatible with the majority of cosmetics components.



Hair-care products relaunch with minimalistic, modern design

New designs of Goldwell’s Dualsenses and StyleSign packaging are punctuated by minimalistic inspirations and showcases modernity and high performance.



Graphics for hair-coloring system put focus on color

Packaging use a minimalist style with images of hair swatches highlighted with gold-foil finishes to highlight the brand’s single focus on color.