Powering Innovation in Cosmetics and Personal Care Product Packaging

In the cosmetics and personal care industry, the package can make the product. That’s why top companies such as Colgate-Palmolive, Estée Lauder and Procter & Gamble regularly send attendees to PACK EXPO Las Vegas, where you’ll find the latest innovations for liquids, creams, gels, sticks, powders and more.

At PACK EXPO Las Vegas:

• Visit the Containers and Materials Pavilion to see and handle new bottles, jars, lids, films, seals and more.
• Talk with suppliers about solutions that enhance the customer experience, increase functionality, prevent contamination and increase shelf impact.
• See the new PACKage Printing Pavilion for digital packaging solutions that make high-end looks, customization and smaller runs more feasible.
• Consider potential crossover solutions from pharma industry suppliers at co-located Healthcare Packaging EXPO.

COSMETICS/PERSONAL CARE INDUSTRY NEWS

Sleek deodorant redesign

One of the world’s most popular deodorants remodeled its female range in a tall, sleek, and shaped aluminum aerosol can.

Package aids razor refresh

Cohesive look and consistent architecture allow package to highlight the product’s functional and emotional benefits.

Recycled packaging comes to cosmetics

A U.K. cosmetics company introduces a recyclable, biodegradable, and reusable hinged clamshell made of recycled coffee cup fiber that lets U.K. customers ‘pick and mix’ their favorite bath oils.

Eco-friendly cosmetic bottles

New PET bottles are 100 percent recyclable and are compatible with the majority of cosmetics components.

Hair-care products relaunch with minimalistic, modern design

New designs of Goldwell’s Dualsenses and StyleSign packaging are punctuated by minimalistic inspirations and showcases modernity and high performance.

Graphics for hair-coloring system put focus on color

Packaging use a minimalist style with images of hair swatches highlighted with gold-foil finishes to highlight the brand’s single focus on color.